Driving Growth at the Intersection of Data, Storytelling, and Strategy

Derek Owens is Chief Marketing Strategist at Papilio Collective, where he brings over two decades of experience designing and scaling marketing programs for financial institutions, fintechs, and lifestyle brands. Known for blending data-driven insights with creative storytelling, Derek leads efforts that align brand, digital engagement, and marketing operations to deliver measurable growth. His ability to simplify complex product narratives while architecting scalable campaigns helps clients modernize their marketing engine and deepen customer loyalty. 

Derek’s background includes executive leadership roles at Intuit, NCR, and Digital Insight, where he built and led marketing, partnerships, analytics, and go-to-market teams across banking, hospitality, and retail verticals. He has launched AI-driven marketing systems, rebuilt channel strategies for multi-billion-dollar organizations, and driven major brand evolutions through digital transformation. Derek’s leadership style emphasizes clarity, collaboration, and a passion for crafting experiences that matter—both for clients and their customers.